Online marketing is a process aimed at increasing the targeted exposure of a client, product or service, with the very specific intent of increasing brand awareness, site traffic, lead generation and sales.

The online marketing process makes use of a number of online solutions, services, tactics and strategies, including Pay-Per-Click(PPC), Affiliate Marketing, Traffic & Conversion Analysis, Web Copywriting, Email Marketing, Blogging, Consumer Media, etc.

The online marketing process needs to be managed within the context of the overriding strategies and positioning of the business and focused directly on the achievement of specific goals in order to optimise the results - Back to top

The benefits of online marketing, similar to the benefits of all good marketing effort, are an improvement in the overall positioning and business results of an organisation.

Specifically, the following benefits need to be targeted:

• Improving the profile of an organisation, product or service.
• Improving the brand recognition of an organisation, product or service.
• Improving the reputation of an organisation, product or service.
• Improving general and targeted website traffic.
• Generating more business leads.
• Generating more interest from external parties such as strategic partners, interest groups, consumer forums, media, etc.
• Increasing sales revenues

Online marketing has the ability to provide dramatic improvements in the above areas, provided the process is well thought out and planned, effectively implemented, and regularly monitored and reviewed - Back to top

ClickDirect has adopted a creative approach to its online marketing offering, ensuring that we tailor our services to the specific requirements of each client as well as their target customers, industry and environment.  

Our overall online marketing methodology incorporates the utilisation of a number of different marketing instruments, dependent on the specific project and client objectives.

As with all ClickDirect services, we follow a formalised and structured approach to ensure that our clients’ expectations are understood, and achieved or exceeded.

Our initial client engagement includes:

• A brief review of key business, product, service and market elements.
• An analysis of the current online marketing activities, other marketing activities, search-engine ranking as well as the overall site visibility and profile.
• A focused competitor analysis vis-à-vis online marketing strategies, search-engine ranking and overall visibility.
• Defining clear and specific client objectives

Once this exercise is complete, an online marketing strategy is agreed, based on key the defined business objectives.  We then move into a project-based arrangement with our clients.  Key elements utilised during an online marketing project depend on the nature of our clients business, the market and competitor dynamics, as well as the specific targets and strategic objectives agreed. 

Key elements could include:
  
• Pay-Per-Click Services (PPC)
• Affiliate Marketing services
• Traffic & Conversion Analysis
• Web Design & Copywriting
• Email Marketing Campaigns
• Blogging Services
• Consumer Media services

Our methodology ensures that the right combination of online marketing instruments is used and applied cost-effectively.

During the project, we are constantly measuring the results, reporting on the progress made, and fine-tuning our online marketing tactics and processes, to ensure optimum success - Back to top

Clickdirect has adopted a creative but rigorous methodology in the area of online marketing services.  We have leading skills in a number of key areas that are imperative in ensuring the success of online marketing activities and projects.

We are able to apply these skills so that your business, and its products and services, become visible to your target market in such a manner, as to provide dramatic improvements to your business profile and related operating results. 
We will ensure, through various tactics, processes instruments and techniques that your company, products and services, become visible to your potential customers, and that lead generation and sales are significantly improved - Back to top