Search Engine Optimisation, simply put, is the process of ensuring that a website name and profile displays prominently on the list of sites displayed by a search engine, when utilising the search engine’s key-word search process.

It is a proven fact that over 80% of all purchases conducted over the Internet involves either directly or indirectly, the use of a search engine.  It is also a fact that the businesses displayed prominently on the search engines, i.e. on the first or second page of links displayed, benefit dramatically compared to those displayed later in the search results. 

Search Engine optimisation (SEO), is a process, usually undertaken by SEO experts, to optimise the visibility of a particular site, with the specific purpose of increasing the visibility of a particular site to a specified target audience - Back to top

While the benefits of SEO are significant, as will be seen below, SEO cannot be seen as optional to any business wishing to trade successfully on the Internet.  SEO must be regarded as an essential element, if not the most essential element for some businesses, in effectively drawing customers to its online store.

The direct benefits of SEO include:

• Increasing the visibility of your online store to all Internet shoppers
• Increasing the visibility of your online store to target markets and target customers
• Increasing product and service enquiries, as well as increasing lead generation
• Increasing direct online order intake and sales
• Strategically positioning your company ahead of the competitors

Secondary benefits include:

• Providing increased opportunities for building wider communities of interest through online user groups, blogs, memberships, etc
• Providing increased top-of-mind exposure to an increased audience - Back to top

ClickDirect has, over the last few years, designed a structured and effective approach to our client SEO service offering. Our methodology focuses directly on the key elements that drive the existing search-engine algorithms, and thus the positioning of our client’s links on the respective search engine results.

Our initial client engagement includes:

• A brief review of key product, service and market elements
• An analysis of the current search-engine ranking as well as the overall site visibility and profile
• A focused competitor analysis through various search-engine ranking and visibility techniques

Once this exercise is complete, an SEO strategy is agreed, based on key business objectives. We then move into a project-based arrangement with our clients.  Key elements during a SEO project depend on the nature of our clients business as well as the specific targets and strategic objectives. 

Key steps during this phase could include:
  
• An intensive keyword analysis and competitor analysis
• Online store and website design optimisation
• Link building
• Content writing

Depending on the requirements and results, a number of other techniques may also be applied.

During these steps, we are constantly measuring the results, reporting on the progress made, and fine-tuning our SEO tactics and processes. It is important to note that some of the tactics and techniques utilised, require some time with the search engines before they show improvements in the search-engine rankings - Back to top

Clickdirect has leading skills in the area of Search-Engine-Optimisation (SEO).  We are able to apply theses skills to ensure that your site becomes visible to your target market.  We will ensure, through various tactics, processes and techniques, that your company, products and services, become visible to your potential customers, on these search engines.

Without this process, you may well be missing massive marketing and sales opportunities.  It is imperative, for the success of your company website and online store, that your site is visible, ahead of your competitors, to the individuals and company’s that may want to buy from you - Back to top